Through my marketing campaign for Fendi X H&M I am aiming to be successful and get the collaboration out their and known to the public before its launch date. A couple of ways I will be able to measure the success of the collaboration and the launch.
A large amount of garments and items from the collaboration being sold is another way to measure the success of the campaign as well as the collaboration.
An increase of followers on both social media accounts for H&M and Fendi. This will show us that the brands have been put out there more.
An outcome of at least 400 people at the launch party would be considered a success. Out of these individuals I will be able to measure the success if at least 70% of people buy something.