Feeling O'Canine (Interior Major Project) | Page 19

2. CONCEPT THE PLAY MORE EXHIBITION, LONDON, DOMINIC WILCOX In 2017, Dominic Wilcox opened the worlds fist art exhibition specifically for dogs, The exhibit was open for two dogs and hosted a variety of interactive works of art that each appeal to dogs senses, in order to encourage their engagement. The south London showcase featured a dog bowl shaped ballpit, with the balls scented to replicate dog food, an open car window stimulator, with a fan blowing the scents of raw meat at them as well as interactive water features and paintings. The paintings have been carefully curated using only blue, yellow and grey tones, as these are the only colours in a dogs visual spectrum. (Grasyte, R. 2017). The installations, artworks and inventions displayed all portrayed a humorous approach while working towards a serious issue, the works were often slightly tongue and cheek and silly, complimenting 19 the whole concept behind the exhibition itself. An idea that appears slightly comedic but has an underlying seriousness. The exhibition was commissioned by More Than Pet Insurance as part of their #PlayMore Campaign, which sought to encourage more play both between owners and pets and between different dogs as a bid to highlight and reduce the growing issue of mental illness in dogs, strengthening the bond between owner and dogs and avoiding the negative effects that separation anxiety can have on our pets. (Cowan, K. 2016). Like the Play More Exhibition, More than Pet insurance will be contributing to Feeling O’Canine, combining the project with their #PlayMore Campaign and working alongside Rover UK aid the growing issues they together are fighting against.