ROCKY GARZA
Parking Management Made Easy. That’ s the power of
happen. Until leaders can articulate the impact they think they’ re making, they can’ t close that gap.
When those three elements come together, leaders build something most have never intentionally created before: a Personal Belief Statement. This isn’ t a slogan. It’ s not a motivational quote. It’ s a clear, grounded articulation of who I am, how I operate, and what kind of leader I choose to be— on purpose. That belief statement becomes an internal filter:
• How you lead meetings
• How you make decisions
• How you handle conflict
• How you show up when things are hard
Instead of borrowing confidence from someone else’ s style, leaders begin leading from clarity. And clarity changes everything.
Why This Matters Now
We’ re in a leadership moment where the old models are breaking down. People don’ t want perfect leaders. They want present ones. They don’ t need louder voices. They need grounded ones. They don’ t want more answers. They want leaders who are willing to ask better questions.
The leaders who will thrive in the next decade aren’ t the ones who master every new tactic. They’ re the ones who know themselves well enough to adapt without losing their core. That’ s what Lead Like You, Not Like Them is really about. Not becoming someone new. But returning to who you’ ve always been— and learning how to lead from there.
A Question Worth Asking
Before TechCon, and before any keynote, I leave leaders with one question: What is it costing you to keep leading the way you always have? Because leadership doesn’ t just shape results. It shapes people— including the one in the mirror. And when leaders have the courage to lead like themselves, everything changes.
ROCKY GARZA
Will be the Keynote Presenter at
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Parking Management Made Easy. That’ s the power of
22 | TRENDS FEBRUARY 2026 www. aamdhq. org