Official Publication of the
INSIDE THIS ISSUE
February 2025 | Volume 38 , Number 2
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APARTMENT ASSOCIATION OF METRO DENVER
7100 E . Belleview Ave . Suite 305 Greenwood Village , CO 80111 ( 303 ) 329-3300
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Perspectives
Crafting Your Personal Brand : The Power of Authenticity , Influence , and Self-Love
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PUBLISHER Mark Williams
Design & Production Christopher Dean
Amber Song
COMMUNICATION CHAIRS Jennifer Henderson , Trinitas
Amie Robertshaw , RADCO Residential
CONTRIBUTORS THIS MONTH Lisa Jefferies , Joe Riter , Jake Roth ,
Erica Sanchez , Victor Sanchez ,
Alex Sheen , Ashley Tyndall , Nicole Upano ,
ADVERTISING Please call 303.329.3300 for more
information about advertising in Trends .
Deadline for contracts and artwork are
the first Monday of the month prior to
publication .
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Technology
How Artificial Intelligence is Transforming Resiliency in the Multifamily Sector
Voices
What Is A Key Trend In Multifamily Housing That Excites You , And Why ?
Marketing
Multifamily Marketing Trends To Keep An Eye On In 2025 Prospective Renters
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Leadership
From Boss To Leader : Why the Transition Matters & How to Make It Happen
Economy
EconXchange 2025 : Statistics , Insights and Strategies for the Denver Metro Area Market
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2 Leadership 5 Rock N Bowl 2.0 6 Level Up : Education
Conference & Trade Show 7 Snapshots 8 , 9 Maintenance Mania 2025 10 L & D Team Training 10 Education 12 HCCP Designation 14 TechCon 2025 25 Vacancy & Rent Report 36 New Members 36 Advertisers
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Article Submission Trends will consider printing any article written by an AAMD member that applies to the Denver multifamily industry , is 300-500 words , does not promote any single company or product . AAMD reserves the right to edit any article without notification . Due to space , not all articles submitted will be printed .
CONTACT AAMD
7100 E . Belleview Ave ., Suite 305 | Greenwood Village , CO 80111
MEMBER WEBSITE www . aamdhq . org
FACEBOOK facebook . com / aamdhq 2,739 Followers
X @ aamdhq 1,239 Followers
INSTAGRAM @ aamdhq 1,739 Followers
LINKEDIN @ aamdhq 3,110 Followers
Apartment Trends ( USPS 018-233 ) is published 11 times a year ( monthly except for the combined November / December issue ) by The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Periodicals Postage Paid at Englewood , CO and additional offices . POSTMASTER : Send address changes to Apartment Trends c / o The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Subscription included in membership dues . Apartment Trends is published as a service to its members and all segments of the apartment industry by The Apartment Association of Metro Denver . Any reproduction or copying in whole or in part , without permission , is prohibited . Articles and events herein do not necessarily have the endorsement of AAMD but may be presented to give readers a diversity of views and activity updates . 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 , Phone ( 303 ) 329-3300 , Fax ( 303 ) 329-0403 , E-mail : info @ aamdhq . org , Web : www . aamdhq . org . AAMD is a tax-exempt professional trade association representing the multifamily housing industry in the metropolitan Denver area . AAMD is affiliated with The Colorado Apartment Association ( www . caahq . org ) and The National Apartment Association ( www . naahq . org ).
EXECUTIVE VICE PRESIDENT Mark Williams | mwilliams @ aamdhq . org
SR VP OF GOVERNMENT AFFAIRS Drew Hamrick | drew @ aamdhq . org
VP OF MEMBER SERVICES & BUSINESS DEV ' T Julie Evans-Schmitt | julie @ aamdhq . org
VP OF COMMUNICATIONS & MARKETING Christopher Dean | cdean @ aamdhq . org
VP OF EVENTS & EDUCATION Lisa Godbehere | lisa @ aamdhq . org
DIRECTOR OF ACCOUNTING Earlease Alexander | ealexander @ aamdhq . org
DIRECTOR OF EVENTS & EDUCATION Annie Williams | annie @ aamdhq . org
GOVERNMENT AFFAIRS MANAGER Destiny Bossert | destiny @ aamdhq . org
GOVERNMENT AFFAIRS MANAGER Ashley Kittrell | ashley @ aamdhq . org
OFFICE MANAGER Tania Byrne | tania @ aamdhq . org
MEMBER SERVICES MANAGER Jake Roth | jake @ aamdhq . org
EVENTS & EDUCATION MANAGER Alyssa Schmitt | alyssa @ aamdhq . org
GRAPHIC DESIGNER Amber Song | asong @ aamdhq . org
EDUCATION MANAGER Amy King | aking @ aamdhq . org www . aamdhq . org 1 | TRENDS FEBRUARY 2025