February 2025 | Page 18

TECHNOLOGY

How Artificial Intelligence is Transforming Resiliency in the Multifamily Sector

BY ALEX SHEEN

In the multifamily industry , where operational efficiency , tenant satisfaction , and crisis management are critical , resilience is key . However , like many sectors , the multifamily industry is often under pressure — whether from fluctuating market conditions , staffing shortages , or the increasing demands of tenants . These challenges can limit the ability to adopt cuttingedge technologies that could otherwise enhance operations .

Historically , the adoption of advanced technology in multifamily management has been gradual , often hindered by costs and the complexity of implementation . However , the rapid growth of generative artificial intelligence ( AI ) tools — such as OpenAI ’ s ChatGPT and Google ’ s Gemini — has made it easier than ever for multifamily professionals to leverage these technologies for greater impact . These AI tools provide on-demand support , enabling operators to handle tasks that once required entire teams of specialists , from automating communication to optimizing maintenance schedules .
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