out to the surrounding community to start building relationships with local businesses . It can be a symbiotic relationship for future events , promotions , or partnerships .
11
RESPOND TO ALL ONLINE REVIEWS
Renters are looking , and residents are talking about you online . Online reviews can be scary for property managers ; an open source of commentary about your property . However , observation is a great source of marketing insight .
"
Social media is about more than just posting ; it ' s about creating a narrative that aligns with your goals and resonates with your residents ... Remember , consistency , presence , reliability , and being a resource ."
Encourage Yelp reviews regularly , rather than waiting for an angry resident to speak up . Filter through the delighted and disgruntled residents with an eye for improvement . Always remember to listen , learn , monitor , and respond .
12
TAKE ADVANTAGE OF SOCIAL ADS
Once you ’ ve amplified your social strategy , boost your blog content , social promotions , or apartment ads to the right audience . Facebook advertising offers detailed targeting capabilities to reach a specific group down to the zip code , job position , lifestyle , and even recently moved . Boosting content through social media advertising can increase your reach , impressions , and engagement .
Allocate various parts of your budget accordingly , and ensure you track cost per click and determine if social advertising offers you a cost-effective return on ad spend ( ROAS ).
Paid social media ads can seem overwhelming or a huge investment , but Facebook has done a great job of making its ads cheap and available to a wide audience . There is any number of ad types to run , and they can make a difference in giving your social media reach .
If your Facebook is new , a “ Page Likes ” campaign can be key to helping you get followers who will see your content by encouraging them to like your page . This can greatly increase your reach for a couple of dollars per like .
13
EXPERIMENT WITH REELS & VIDEOS
Did you know that 9 out of 10 Instagram users watch videos daily ? Never underestimate the power of video on social media . Video allows you to go beyond static images to capture viewers ’ interest .
Instagram offers several ways to share videos , including on your Stories , feed , IGTV , and Instagram Reels . Instagram ’ s latest algorithms put a significant focus on video , primarily Reels . It ’ s time to find a trending Reels sound and get creative with your content !
14
USE CANVA OR OTHER DESIGN APPS
Even if you don ’ t have an in-house graphic design team , that doesn ’ t mean your social media posts always need static content and Stock images . Design apps like Canva allow anyone to create unique and branded posts with a few taps on their keyboard . Upload your fonts and hex codes for your brand colors to ensure your content is consistent and cohesive with your multifamily branding .
15
HAVE FUN WITH YOUR CONTENT
Social media is not all business . It ’ s important to have fun with what you share . After all , if you don ’ t like the content you are sharing , why would your followers ? Use every post as an opportunity to experiment with any of the above tips and bring new life to your account .
POSITION YOUR PROPERTY FOR MULTIFAMILY MARKETING SUCCESS
We encourage our clients to take a data-driven approach and think holistically about where social media fits into their larger online strategy . Who is your buyer persona ? What goals are you trying to accomplish ? How can your online platforms help you accomplish these goals ?
Social media is about more than just posting ; it ' s about creating a narrative that aligns with your goals and resonates with your residents . You can position your property for digital marketing success with the right approach . Remember , consistency , presence , reliability , and being a resource are the cornerstones of an effective social media strategy .
Ashley Tyndall is the Chief Relationship Officerat Criterion . B www . aamdhq . org FEBRUARY 2024 TRENDS | 25