Kiosk Artwork _ Alt . indd 2 12 / 5 / 22 4:20 PM
BOARD PERSPECTIVE
BY PARKE PETTEGREW , AAMD TREASURER
Addressing the Biggest Challenge of 2023
Ask anyone in the industry- what is the biggest challenge we face in 2023 ? What do you suppose they would say ? In fact , we did just that . In the Nov / Dec 2022 issue of Trends , ( the " Who ' s Who " issue ), we asked that very question and nearly half of the answers involved staffing of some sort .
It ' s not a secret . Everyone is struggling to find leasing and maintenance professionals and that ' s just the beginning . Retaining teams is more challenging than ever in a competitive employment market . To alleviate some of the pressure on the current teams , companies are bulking up their A . I ., pushing self guided tours , and exploring leasing centralization .
AAMD has worked to help with both finding new talent , and retaining existing team members !
Last October , AAMD served as presenting sponsor of the High School Guidance Counselor Association ' s annual conference in Keystone . Key members of the Career Initiative Committee ( CIC ) attended to meet with school counselors around Colorado to promote the apartment industry as a viable job option for students who may not want to attend college after graduation .
Last November , with the guidance of the AAMD Leadership team and Career Initiative Committee ( CIC ), AAMD launched an $ 200,000 ad campaign utilizing bus tails , bus stop kiosks , YouTube pre-rolls and paid SEO . The campaign revolves around " Work , Thrive ... Find Your Vibe !!", and is designed to attract workers who don ' t have a necessary degree or experience , while advertising the benefits of working in the industry .
So far , the campaign has paid off , increasing visits to ProApartments . com ( the career initiative website set up by AAMD ) and attracting nearly 100 brand new job seekers to sign up for job alerts and apply for postions ( that number is trending up )
AAMD will continue to refine this campaign moving into the Spring leasing season in an attempt to drive even more talent to help you staff your community teams .
Now is a great time to add job listings to the ProApartments website . Use Promo Code PRO50 to get 50 % off all job posting packages to be found by new job seekers in Denver !
scan for jobs
Work ... Thrive ! Find Your Vibe !!
Rent Discounts Up to 50 %
ProApartments . com
Parke Pettegrew is the Senior Regional Manager at Asset Living and Chair of the Career Initiative Committee ( CIC ) at AAMD . |
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Competitive Starting Pay ! |
no experience or degree needed ! |
paid , on the job training ! |
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6 | TRENDS FEBRUARY 2023 www . aamdhq . org