INSIDE THIS ISSUE
February 2021 | Volume 34 , Number 2
Official Publication of the
APARTMENT ASSOCIATION OF METRO DENVER
7100 E . Belleview Ave . Suite 305 Greenwood Village , CO 80111 ( 303 ) 329-3300
PUBLISHER Mark Williams mwilliams @ aamdhq . org
Design & Production Christopher Dean cdean @ aamdhq . org
COMMUNICATION CHAIRS Liz Capone , The Mktg Dept , LLC Geoff Roth , RedPeak
CONTRIBUTOR THIS MONTH
Michelle Cook Lisa Godbehere Karen Gladney Drew Hamrick Betty Knecht Amie Robertshaw Jake Roth Ron Throupe Ashley Tyndall
ADVERTISING Please call 303.329.3300 for more information about advertising in Trends . Deadline for contracts and artwork are the first Monday of the month prior to publication .
Article Submission Trends will consider printing any article written by an AAMD member that applies to the Denver multifamily industry , is 300-500 words , does not promote any single company or product . AAMD reserves the right to edit any article without notification . Due to space , not all articles submitted will be printed .
6 14 22 28 28
31 33 35 39
Board Perspective
For the Love of All Things Apartment
Event Wrap
Lease-A-Rama 2021
Membership
250,000 Milestone Timeline
Leasing
9 Habits of Highly Effective Leasing Agents
Careers
Maintaining Your Career During the Pandemic
Vacancy and Rent
4th Quarter 2020 Summary
Economy
Are Seasonal Rent Declines More Than Just Seasonal this Time ?
Marketing
2021 Digital Marketing Trends to Keep an Eye On
Apartment Advocate
A 2020 Case Study : NAA & COVID-19 Advocacy
CONTACT AAMD
FIND CLIPPARD
4 |
Leadership |
7 |
Tubing Spectacular |
9 |
Snapshots |
13 |
Trends at 50 |
17 |
Education |
20 |
Voices |
40 |
New Members |
40 |
Advertisers |
When you find Clippard in each issue in 2021 , head over to AAMD ' s website and fill out the entry form to be entered to win a $ 50 Amazon Gift Card . When you find Clippard scan the QR code or visit www . aamdhq . org / trends to enter to win .
7100 E . Belleview Ave ., Suite 305 | Greenwood Village , CO 80111
MEMBER WEBSITE www . aamdhq . org |
FACEBOOK facebook . com / aamdhq 1,936 Likes |
TWITTER @ aamdhq 1,196 Followers |
|
INSTAGRAM @ aamdhq 1,189 Followers |
Apartment Trends ( USPS 018-233 ) is published 11 times a year ( monthly except for the combined November / December issue ) by The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Periodicals Postage Paid at Englewood , CO and additional offices . POSTMASTER : Send address changes to Apartment Trends c / o The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Subscription included in membership dues . Apartment Trends is published as a service to its members and all segments of the apartment industry by The Apartment Association of Metro Denver . Any reproduction or copying in whole or in part , without permission , is prohibited . Articles and events herein do not necessarily have the endorsement of AAMD but may be presented to give readers a diversity of views and activity updates . 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 , Phone ( 303 ) 329-3300 , Fax ( 303 ) 329-0403 , E-mail : info @ aamdhq . org , Web : www . aamdhq . org . AAMD is a tax-exempt professional trade association representing the multifamily housing industry in the metropolitan Denver area . AAMD is affiliated with The Colorado Apartment Association ( www . caahq . org ) and The National Apartment Association ( www . naahq . org ).
Executive Vice President Mark Williams | mwilliams @ aamdhq . org
Sr VP of Government Affairs Drew Hamrick | drew @ aamdhq . org
VP of Member Services & Business Dev ' t Julie Evans-Schmitt | julie @ aamdhq . org
VP of Communications & Marketing Christopher Dean | cdean @ aamdhq . org
VP of Events & Education Betty Knecht | betty @ aamdhq . org
Director of Education & Career Development Lisa Godbehere | lisa @ aamdhq . org
Government Affairs Manager Destiny Bossert | destiny @ aamdhq . org
Office Manager Tania Byrne | tania @ aamdhq . org
Database Administrator Jake Roth | jake @ aamdhq . org
Government Affairs Coordinator Joey Ducatte | joey @ aamdhq . org
Director of Accounting Earlease Alexander | ealexander @ aamdhq . org www . aamdhq . org FEBRUARY 2021 TRENDS | 3