February 2021 Handmade Seller Magazine 65 | Page 41

handmadeseller . com — FEBRUARY 2021
What is your ultimate goal with your handmade business ? Do you want it to become ...
“ how to make 6 or 7 figures ,” and are into this industry for the love of their craft and the lifestyle that can come with it .
There is nothing wrong with wanting to turn over millions and become a well-known brand , and there is also nothing wrong with wanting to stay small on purpose and prioritizing having more free time instead .
I think this is a very lovely reminder of the vibrant tapestry of our handmade community .
25 % of respondents said they “ only ” wanted a part-time income , 45 % said they wanted their shop to bring a full-time income home but that they didn ’ t want it to turn into a bigger business with several employees , and 19.5 % mentioned they did want to turn their shop into a business expanding well beyond themselves and one single employee and were interesting in building a larger team .
WHAT I THINK ABOUT THIS SPECIFIC DATA POINT
I love this insight because it reminds us that no goal is too small or too big . I think many makers don ’ t always resonate with the messages that are often shared online of
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