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platform is doing more and more to support shops and brands selling physical products .
Pinterest is not a social media platform per se , even if we categorized it as such in the survey . It ’ s a powerful search engine platform that people use when they are looking for products to buy . In fact , 89 % of pinners ( people using Pinterest ) use Pinterest with purchase intent and for purchase inspiration . This is an exciting data insight for me as it shows us that not everyone has tapped into the potential of Pinterest . It certainly made me want to be a bit louder when it comes to encouraging makers to use it to drive traffic to their stores .
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We analyzed and collected data from sellers in Europe ( Euros ), the United States ( USD ), Canada ( CAD ), and the United Kingdom ( GBP ).
Although they were some variations in the answers between geographic areas , of course , the most obvious insight was that there was not one single “ income bracket ” preferred above others .
In the US , for example , when asked what their * desired * revenue from their handmade shop was in USD , respondents gave us answers covering a wide range of income brackets :
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What is your ultimate goal with your handmade business ? Do you want it to become ... |
“ how to make 6 or 7 figures ,” and are into this industry for the love of their craft and the lifestyle that can come with it .
There is nothing wrong with wanting to turn over millions and become a well-known brand , and there is also nothing wrong with wanting to stay small on purpose and prioritizing having more free time instead .
I think this is a very lovely reminder of the vibrant tapestry of our handmade community .
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WE SAW A GREAT VARIETY OF ANSWERS WHEN IT CAME TO FINANCIAL AND LIFESTYLE GOALS . |
This aligned with the answer we got when asking what their ultimate goal was with their handmade business : |
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25 % of respondents said they “ only ” wanted a part-time income , 45 % said they wanted their shop to bring a full-time income home but that they didn ’ t want it to turn into a bigger business with several employees , and 19.5 % mentioned they did want to turn their shop into a business expanding well beyond themselves and one single employee and were interesting in building a larger team . |
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WHAT I THINK ABOUT THIS SPECIFIC DATA POINT |
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I love this insight because it reminds us that no goal is too small or too big . I think many makers don ’ t always resonate with the messages that are often shared online of |
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