February 2021 Handmade Seller Magazine 65 | Page 15

handmadeseller . com
— FEBRUARY 2021

IS A WHOLE DIFFERENT BEAST .”

PROMOTING MY SUBSCRIPTION BOX

As I said before , the planner community is inundated with new planner shops and subscriptions every day , and it ’ s hard to be seen and discovered organically . Investing in paid advertising has been a game-changer for The Fabulous Planner . I started by doing paid advertising on Facebook , then Instagram , and recently Pinterest , which has been the best one for us so far . I feel that the beginning can be a little tricky because you have to find what works best for you ; there ’ s no recipe for success and sometimes it ’ s a gamble . I started slowly to get the hang of it , then when I knew what worked for me , I felt comfortable spending a little bit more to get better results .

“ WE HAVE GROWN OUR REVENUE BY 150 %!”

The ads that work the best for me are the ones based on conversions , which encourages the person to click and purchase . There are other types of ads for different actions you ’ d like to see on your website , for example , traffic or remarketing . It all depends on the strategy .
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