February 2020 Issue Apparel February 2020 issue | Page 84

FEATURE HUES OF SUSTAINABILITY Being a Global Organic Textile Standard (GOTS)- certified kids’-wear brand, Greendigo uses only non-toxic dyes and colours in all its apparel. Barkha Bhatnagar Das, co-founder and director, Greendigo, said, “We use Classic Blue in everyday essentials for children, such as solid and printed leggings, solid and colourblocked T-shirts, skater dresses, light jackets, blankets, and so on, which are easy to pair and style.” She explains that the very nature and characteristics of the shade fall perfectly in line with the brand’s ethos of making 100 per cent certified organic and sustainable clothing that is safe to wear and kind to the environment. DESIGN DIALOGUES There are several ways in which one can dress in Classic Blue to exude confidence, energy, and determination. For instance, pairing a denim jacket with a kurti or light-toned anarkali suit with navy-blue earrings or necklace can be chic. Blending traditional with modern is key—go for a plain sari with a wide, blue waist belt or pair a printed blue lehenga with a plain white T-shirt. The calming, familiar hue is bringing in the new year with freshness, timelessness, and elegance. Nidhi Yadav, creative head and founder, AKS Clothings, says, “Particularly in the style sphere, the striking shade of Classic Blue is a majestic one that suits Indian skin tones brilliantly. From Prussian and indigo to cadet blue, the blue hue is accessible enough in various styles and designs, which can be seamlessly worn in daily outfits, whether for the office or a party right after. To add the perfect hue to your outfit, try to coordinate it with a similar colour palette or choose the complete opposite. This way, the Pantone colour of the year will grab some attention.” COLOUR-CODING CUES Whilst combining light and dark blue shades, one should opt for bright colours such as lemon yellow or ivory white to create attractive contrasts in the outfit. Moreover, Classic Blue stands out by itself, so try to avoid pairing it with colours like green; prints and patterns can work with solid blue. Sarita Rawat Singh, director, coloured sharara; flared pants fitted at the waist, with a dark blue cape draped on top, give the whole look a regal vibe. Moreover, pairing it all with a bangle bracelet or tasseled earrings will truly be be à la mode. For a sassy look, one can go for a denim gown, or a casual blue net jacket over an embroidered kurti.” They add that a blue georgette gharara embroidered with multicoloured thread-work looks elegant and beautiful. Anjali Bhaskar, founder and creative director, Samatvam by Anjali Bhaskar, says, “Another trend that is catching up is mirror-work as it gives a shimmery effect without being overdominant and looks resplendent against Classic Blue. Silk kurtas with zardozi work or Benarasi saris in the said shade of blue, too, look rich, elegant, and classy.” 76 I APPAREL I February 2020