February 2020 Issue Apparel February 2020 issue | Page 84

FEATURE
HUES OF SUSTAINABILITY
Being a Global Organic Textile Standard (GOTS)-
certified kids’-wear brand, Greendigo uses only
non-toxic dyes and colours in all its apparel.
Barkha Bhatnagar Das, co-founder and director,
Greendigo, said, “We use Classic Blue in
everyday essentials for children, such as solid and
printed leggings, solid and colourblocked T-shirts,
skater dresses, light jackets, blankets, and so on,
which are easy to pair and style.” She explains
that the very nature and characteristics of the
shade fall perfectly in line with the brand’s ethos
of making 100 per cent certified organic and
sustainable clothing that is safe to wear and kind
to the environment.
DESIGN DIALOGUES
There are several ways in which one can dress
in Classic Blue to exude confidence, energy,
and determination. For instance, pairing a denim
jacket with a kurti or light-toned anarkali suit
with navy-blue earrings or necklace can be chic.
Blending traditional with modern is key—go for
a plain sari with a wide, blue waist belt or pair a
printed blue lehenga with a plain white T-shirt. The
calming, familiar hue is bringing in the new year
with freshness, timelessness, and elegance. Nidhi
Yadav, creative head and founder, AKS Clothings,
says, “Particularly in the style sphere, the striking
shade of Classic Blue is a majestic one that suits
Indian skin tones brilliantly. From Prussian and
indigo to cadet blue, the blue hue is accessible
enough in various styles and designs, which can
be seamlessly worn in daily outfits, whether for
the office or a party right after. To add the perfect
hue to your outfit, try to coordinate it with a similar
colour palette or choose the complete opposite.
This way, the Pantone colour of the year will grab
some attention.”
COLOUR-CODING CUES
Whilst combining light and dark blue shades,
one should opt for bright colours such as
lemon yellow or ivory white to create attractive
contrasts in the outfit. Moreover, Classic Blue
stands out by itself, so try to avoid pairing it with
colours like green; prints and patterns can work
with solid blue. Sarita Rawat Singh, director,
coloured sharara; flared pants fitted at the waist,
with a dark blue cape draped on top, give the
whole look a regal vibe. Moreover, pairing it all
with a bangle bracelet or tasseled earrings will
truly be be à la mode. For a sassy look, one can
go for a denim gown, or a casual blue net jacket
over an embroidered kurti.” They add that a blue
georgette gharara embroidered with multicoloured
thread-work looks elegant and beautiful. Anjali
Bhaskar, founder and creative director, Samatvam
by Anjali Bhaskar, says, “Another trend that is
catching up is mirror-work as it gives a shimmery
effect without being overdominant and looks
resplendent against Classic Blue. Silk kurtas with
zardozi work or Benarasi saris in the said shade
of blue, too, look rich, elegant, and classy.”
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February 2020