February 2020 Issue Apparel February 2020 issue | Page 36

MARKET WATCH
The Clothing Manufacturers Association of India
(CMAI) plans to install body scanners in malls
and National Institute of Fashion Technology
(NIFT) centres in February, to record visitors’
measurements for its ‘Size India’ project.
As CMAI, the Ministry of Textiles, and NIFT
continue to work together to create the first India-
specific clothing size chart, the organisations
will scan Indians in malls and NIFT centres in
Delhi, Mumbai, Kolkata, Bengaluru, Ahmedabad,
Shillong, and Guwahati to research sizing and
how it differs according to area. Data from the
comprehensive survey will be used for the Size
India chart.
Excerpted from Fashion Network
CMAI to Hold Surveys in
Malls for Size India Project
Anne Klein Scouts for India
Partner
US women’s fashion label Anne Klein is in talks
with a host of local companies for a partnership
to enter the Indian market this year, a top
executive has said.
“We are very excited about the Indian market,”
said Yehuda Shmidman, chief executive of WHP
Global that acquired the five-decades old apparel
and accessories brand in July last year. “We
believe that India will contribute a big part of our
future global growth,” he added.
Shmidman said his company is aiming to
increase Anne Klein’s sales to more than $1billion
in the coming years and international expansions
and ecommerce are going to contribute
significantly to the number. India will be the third
country the US fashion brand will enter in 2020
after China and Mexico where WHP has signed
long term licensee agreements with local players.
The company is also looking to expand into
other Asian, Middle Eastern and Latin American
countries.
Excerpted from ETRetail.com
Nicobar Focuses on Sustainability, Launches Product Lines
Made from Recycled Materials
Fashion and lifestyle brand, Nicobar, has increased its commitment to sustainability, by launching new ranges of apparel
and accessories made from recycled materials, coupled with a new sustainability campaign.
The brand now makes all of its 'Core Clothing', including T-shirts and basics, from organic fibres and aims to expand
organic, sustainable textiles across all of its clothing collections this year. The brand has also started using recycled wool
for a new line of shirts, jackets, and dresses, which are now made from 50% recycled wool and 50% recycled acrylic,
nylon, and polyester.
Using the discarded roots of cut-down teak trees, Nicobar has also crafted a collection of wooden homewares. As
the tree stumps and roots are usually left unused, the collection repurposes wood that would otherwise be wasted. The
brand has also launched a line of recycled glass homewares made by melting down and reshaping unwanted glass
products.
Over the past few seasons, the brand has increased its use of textiles such as tencel, modal, vupro, and bamboo
fabric. As part of its sustainable fashion promotions, the brand recently partnered with media business, Propaganda, to
create a campaign shot by Tenzing Dakpa in collaboration with The Postcard Hotel.
Excerpted from Fashion Network
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I APPAREL I
February 2020