February 2020 Issue Apparel February 2020 issue | Page 144

FYI SPARK Spark is a brand that creates poetic clothing and novelties with a deeper meaning. The brand seeks to stimulate and uncover creativity through clothing and inspire one’s artistic side. Each collection is a living gallery—a gallery of fabric, a combination of art and clothing to make every product a masterpiece. The collection is based on the idea of the young fashionistas and rockstars, who explore the world as their playground. ZOLA of its time, Zola has created a niche for itself with its authenticity and reliability. A pioneer in the domestic womenswear market, Zola particularly targets Tier I, Tier II, and Tier III cities. The brand’s offering is stylish without being too loud—the designs speak for themselves. Zola also crafts clothing for kids that spans everything from ethnic wear and casual wear to formal wear. With pan-India presence along with brand recognition in 15 countries, Zola has established its name without a single compromise or complaint about quality. Though Zola has been in multi-brand outlets (MBOs) for over a decade, it is slowly changing its strategy by venturing into executive business outlets (EBOs). A winner of the CMAI’s Apex Award for two consecutive years, Zola was established in 1991 under the parent company Pragati Fashion Limited, and it strives to be a dependable name in the fashion market. Zola’s strength lies in its out-of-the-box creativity, dedication, outstanding quality, and attention to detail. High on creative delivery, Zola provides its customers with exquisite variations. The brand has grown by leaps and bounds, adapting itself to the changing times while keeping the needs of its customers at the forefront. By coming up with designs way ahead 136 I APPAREL I February 2020