February 2020 Issue Apparel February 2020 issue | Page 140

LAUNCH PAD
WHAT’S IN STORE?
Apparel gives you a sneak peek into the new store that has been recently launched.
SAMSHÉK, PUNE
Samiksha Bajaj, co-founder of Samshék, recently
hosted an evening for the grand launch of the
Samshék store. Samshék is a tech-based
fashion brand that combines fashion with digital
experiences. In an era where ‘size matters’, the
brand offers customised clothing that is suited to
every body shape and personal style.
Being a tech-based fashion house, Samshék
offers custom-made Western outfits such as
corporate shirts, dresses, tops, and jumpsuits.
Measurements are taken by a 3D body-scanner
that extracts 150 measurements in five seconds.
One can even design their clothes virtually using
the scanner.
Samshék brings the best of both ready-to-
wear fashion and digital customisation. While
fashion retail stores offer readymade clothing in
standard sizing (XS-XXL), Samshék realises that
not all bodies fit into this range, hence its range
goes from XS, all the way to 9X; there is also
ample room for customisation, which customers
can carry out online or at the store at no extra
cost. The brand is working towards a zero-waste
model—its digital inventory and industrial waste
are minimum.
Store Address: G 4B, Ground Floor,
Seasons Mall, Pune 411028
Timing: 11 AM to 9 PM
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I APPAREL I
February 2020