February 2020 Issue Apparel February 2020 issue | Page 138

BRAND NEW
PERENNIAL PLEASURES
Wishing to move away from a world fraught with trends? Take cues from our most recent line-
up of brands and products that embody endless comfort and timelessness.
SECRETS OF THE LOOM
Jaipur-based designer label Viraali by Puneet Dewan
weaves a mesmerising tale of comfortable fashion in
its latest collection titled ‘Charkha’.
Khadi, the fabric that has been home-spun with
a charkha for centuries in Indian households, has
today become a fashion statement. Not only is it
versatile but it has the unique property of keeping the
wearer warm in winters and cool in summers. This
new collection works with these qualities of the fabric
to create trendy, wearable ensembles. One will find
in these creations well-crafted handwork, intricate
thread embroideries, interesting frilled details, and
edgy asymmetrical silhouettes. The collection has a
variety of garments including shirts, tops, dresses,
and kurta sets for modern women. The colour palette
is easy on the eye, and compliments any wardrobe
around the year.
WHERE TO BUY:
Viraali store in Jaipur, and on viraalishop.com
PRICE POINTS:
R4,000 onwards
REVIVING THE BLOCK
Chhapa, the pitstop for light, elegant, and quirky clothes,
offers a taste of what handmade work feels like. Focused
on ethics, the brand brings the talent of artisans to the
forefront, those whose expertise lies in the dying art forms
of hand-weaving and handblock-printing. Each product
has its unique variations, character and an extra dose of
love, something that machine-manufactured clothes and
accessories simply cannot have.
Fabrics such as organic cotton, khadi, and silk are
delicately woven, in turn fusing the traditional with the
modern. From summery dresses for women and quirky
shirts for toddlers to relaxed, printed shorts for men, there is
something in store for all!
Saris, too, reserve a sweet spot in Chhapa’s consumers’
wishlist. They range from elegant ivory Chanderis with fish
motifs to a black, gold-foiled, elephant-printed number and
even a cotton-muslin sari in flamingo print.
The kurtas are equally loved, thanks to their unique
silhouettes such as side ties, chakli ties, and pleats in
combination with prints.
WHERE TO BUY:
On chhapa.in
PRICE POINTS:
R800 onwards
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I APPAREL I
February 2020