BARB enhances BVoD planner
UK television audience measurement specialist BARB has launched upgrades to its BVoD ( Broadcast VoD ) planner to improve functionality and user experience . These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multiplatform optimiser . The BVoD planner , first tablets and smartphones ). Users can forecast BVoD reach for impressions planned against specified target audiences , as well as by service . The tool can be used to plan standalone BVoD campaigns , or in conjunction with a linear advertising campaign .
Improvements to the tool now enable the user to plan campaigns more effectively by
optimising budgets across linear and BVoD platforms . Planners also now have the ability to plan campaigns delivered on specific devices . These enhancements have been developed in conjunction with feedback from existing users and BARB intends to add further delighted that it has now been adopted by majority of UK broadcasters and media agencies to support their BVoD planning .
“ Buyers and sellers of advertising need to know how linear and BVoD advertising work
Improvements to the tool now enable the user to plan campaigns more effectively
released in June 2020 , is designed to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters ’ linear channels and VoD platforms .
The BVoD planner enables agencies and advertisers to forecast the unduplicated reach and frequency delivered by advertising campaigns on BARB-reported commercial BVoD services over multiple screens ( TV sets , PCs , modifications in the future .
The planner incorporates BARB ’ s goldstandard panel and census data , alongside BVoD and smartphone viewing data independently collected and reported by IPA TouchPoints . The modelled output also uses ad impressions data provided by broadcasters .
BARB ’ s BVoD planner was developed by RSMB for BARB and is available through TechEdge ’ s K2 module . BARB says it is together to reach consumers effectively ,” notes Justin Sampson , BARB ’ s chief executive . “ Since launching beta , our BVoD planner has started to meet this need by providing pre-campaign planning tools based on viewing data that have been independently specified and collected . We are now providing unduplicated reach and budget optimisation and have more changes in the pipeline as we build a multi-platform planning tool .”
France : Record FTTH deployment progress
France ’ s comms regulator Arcep ’ s ‘ scoreboard ’ for the fixed broadband and superfast broadband market in France as of the end of December 2020 was marked by record progress in Fibre to the Home ( FTTH ) deployment , while adoption rates also ended the year on a record high . Subscriptions :
• Over the course of Q4 2020 , the pace of superfast broadband subscription ( maximum download speed equal to or faster than 30 Mbit / s ) growth stepped up to reach an additional 1.1m connections . The number of superfast subscriptions reached 14.7m , or close to half of all Internet access lines in France (+ 10 points YoY ), and 51 % of the premises passed for a superfast access service , which is up three points year on year ( YoY ).
• All of this growth results from an increase in the number of subscriptions to fibre to the home ( FTTH ) plans , which rose by 3.3m over the course of 2020 . Accordingly , the total number of FTTH subscriptions has passed the milestone of 10m ( 10.4m as of December 31st 2020 ), and the technology now represents 70 % of all superfast access subscriptions in France .
• This very dynamic growth in superfast access adoption is going hand in hand with a more rapid decrease in the number of ‘ classic ’ broadband connections : -2.5m YoY versus -1.7m one year earlier . Representing close to 16m subscriptions at year end , broadband access lines nevertheless still account for the majority .
• The total number of broadband and superfast broadband subscriptions stood at 30.6m at the end of 2020 , which is 285,000 more than in the previous quarter and 800,000 more than the year before (+ 2.7 % YoY ).
Rollouts :
• Over the course of Q4 2020 , more than 1.9m additional premises were passed for FTTH – which translates into a roughly 16 % increase year on year . More than 5.8m lines were deployed over the course of 2020 , and this despite the Covid-19 crisis – i . e . 19 % more than in 2019 .
• As of December 30th 2020 , 24.2m premises were eligible to subscribe to an FTTH access service , or 31 % more than one year earlier .
• The majority of the growth continues to be in those parts of the country where the Government has issued a call for investment letters of intent ( zones AMII ): 1.1m additional premises were rendered eligible during what was a record quarter in these areas , which have been the focus of an especially strong push by operators .
• The pace of FTTH line deployments in AMII areas was close to the highest on record , with more than 650,000 additional premises becoming eligible for fibre access .
• Rollouts are also intensifying in those areas covered by calls for expressions of local interest ( zones AMEL ), where there were close to 100,000 premises passed at the end of 2020 .
• The accelerated pace observed nationwide is not , however , found systematically in very high-density areas where the insufficient rate of progress of the past several quarters continues .
• In total , at the end of Q4 2020 , 28.6m households in France were able to subscribe to a superfast Internet access service , all technologies combined , including 21.7m households located outside of very highdensity areas .
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