TALKING POINT
Future : Trillions Of Dollar Opportunities In Colors
By Boniface Ngahu
This column frequently captures non-convectional economic concepts to uncover trends that may not be obvious . In the past we talked about the average size of the skirts on the streets and how the hemlines get higher above the knees as the economy booms while even the ankles get covered in a bad economy , what is commonly termed as Kenya uniform . Increasing sales of red ties and mascara indicate a worsening economy that is depicted by increasing competitiveness in the labour market as people put their best feet forward to look the best .
Doughnut Economy and Other Playful Unconventional Economics
Male underwear sales grow with an improving economy a trick that Alan Greenspan formerly Chairman of Federal Reserve revealed to journalists , as his secret to several accurate economic predictions . In future we can talk about doughnut economy which playfully looks at the planetary and social boundaries in the shape of a doughnut with the social boundaries being inside circle with the ecology being the outer circle . The idea is for economic managers to ensure that the doughnut is perfectly shaped in order to balance social needs while protecting the environment .
Green for Environment and Climate Protection
The green economy is built around environmental and climate sustainability . This involves growth in investments that reduce carbon emission mainly renewable energy , resource efficiency to decrease waste and maintaining the biodiversity by doing away with polluting activities .
The global green economy is valued at about $ 10 trillion which means that it is an area worth exploring for innovative opportunities .
The world is at peril and we need to do whatever we can to protect it for the future generations , as marketing professionals we need to play our part in cleaning up the world as we make a profit from it . There are consumers who are willing to pay a premium for ecofriendly products .
“ The world is at peril and we need to do whatever we can to protect it for the future generations , as marketing professionals we need to play our part in cleaning up the world as we make a profit from it . There are consumers who are willing to pay a premium for ecofriendly products .“
One of the ideas I have explored relates to choosing a vegetarian lifestyle based on the fact that it takes far much less water to bring a plate of vegetable to the table than one for meat . Energy , agriculture , transport and buildings are some of the industries with high potential for innovation .
Kenya Has a Sizeable Grey Economy
Getting its name from the shadow , grey economy is the informal sector that is not taxed or monitored by government . Kenya and many developing countries have sizeable grey economies . The many young people in these countries thrive on working in the informal sectors to earn a living . Since most businesses start small and informally , most side hustles fall under this grey category and it is also an opportunity for channel innovation . When the activities are illegal we talk about black economy .
Blue Economy Involve Use of Marine and Water Resources
Blue is another economic colour that we cannot ignore , Kenyan national budget allocated billions of shillings to unlock the potential of marine and water resources complete with new ports including the Lamu Port . Beyond ships and fish , the oceans provide very many other resources including tidal wave energy with the oceans transporting over 90 % of the international trade . Valued at $ 1.5 trillion the blue economy is equivalent to the 7th largest economy in the world . This economy got some new focus under UN 14th Sustainable Development Goal ( SDG ). The finance world innovates around this with blue bonds dedicated to ocean friendly investments .
Yellow Economy Is likely to Boom in an Election Year
Yellow economy is pro-democracy and here we are likely to have opportunities for promoting democratic ideals during this ( 2022 ) election year in Kenya . Brands can suffer if they are perceived to support
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