Feb 2022 MA Final MAL46 | Page 51

Influences r Decision ?

By Daisy Munee satisfy our needs ns that the need avoid pain plays cing how we do s our purchasing rketers need to ensure that their lly connected to because if brands nal connections s , then they will s in the long run assed from one r .
buy what s the price nfluence to choose r another ? motional ith a brand r decisions ing a good
and advertising role in the life uch as helping in cases where an their product to -quality product , e the higher the quality , the right the organization profits as it ins . Pricing also le in introducing the market as in reminding tence of a product them on any new roles .
It is very critical for marketers and businesses to ensure that their brands connect with the customers . This can be attained by ensuring that a brand has personal benefits to its customers . Businesses should ensure that the brand is satisfying the needs and wants of the buyers . Through conducting market research and collecting market intelligence , marketers should ensure that brands either add pleasure to the buyers or reduce their pain points . Marketers should also ensure that their brands have personalities that are aligned to their values and beliefs . They should ensure that the brand has a story to tell and a story that buyers can identify with . In order to connect with customers , marketers need to learn the best method to use when advertising . Not all ads align with the brand one is selling and thus there ’ s need to ensure ads identify with buyers . This can be done by finding out the need the brand satisfies and aligning it with the needs of the market which can easily trigger genuine emotions from the customers leading to emotional connections .
Marketers should ensure that their products are well priced in the market . Right pricing dictates how the customers view a product and how they classify it in their activities thus making pricing a key factor when trying to create emotional connection between a brand and its buyers . Strive to find a correct balance between the price of a product and how well it connects with the buyers ! ■
Daisy Munee is a marketing professional currently working with Capwell Industries Limited . You can commune with her via mail at : Muneedaisy @ gmail . com .