Feb 2022 MA Final MAL46 | Page 4

Rhombus
Contacts : Marketing Africa limited P . O . Box 36481- 00200 , 3rd Floor , Northstar Building , Lenana Road , Kilimani . Cell : + 254 - 717 - 529 052 Email : Info @ marketingafrica . co . ke NAIROBI , KENYA
Marketing Africa Team : William Kalombo , Mutua Mutua , Allan Muraya , Fred Ombati
Editorial Contributors : Mutua Mutua Dr . Clifford Ferguson Diana Obath Dr . Johansen Oduor Dr . Maureen Owiti Dr . Njoki Mwarumba Irene Mbonge Susan Atieno Denis Mbau Peter Kinuthia Richard Wanjohi Jonathan Kyetume Senorine Wasike Joseph Lunani Dr . Catherine Ngahu Samson Osero Walter Nyabundi Herman Githinji Marion Wakahe Thrity Engineer-Mbuthia Emily Manjeru Boniface Ngahu Graham Villiers-Tuthill Kepha Nyanumba Geoffrey Sirumba Prof . Dr . Ajit Patil Wasilwa Miriongi Joe Nyutu Dr . Kellen Kiambati Reuben Kisigwa Emma Ngutu Daisy Munee Carol Mwazi Katra Sambili Kate Njoroge Fawzia Ali-Kimanthi
Marketing Africa Magazine is published by Marketing Africa Limited . Views expressed in the articles and contributions are not neccessarily those of the publisher . The Publisher reserves all rights .
Material may onvly be reproduced with prior arrangement and due acknowledgement to Marketing Africa Magazine .
Feedback : E : info @ marketingafrica . co . ke T : @ MarketingAfrica FB : Marketing Africa W : www . marketingafrica . co . ke
FIRST WORD

On Pseudo Development

If you were an investor living outside Kenya and you heard about this African country that consistently produced world beating champions on the athletic arena you may be tempted to find out more about what makes this country tick and punch above its weight .
If you then google the country and find that it has a vibrant tourism industry that can rival any country in the world then your curiosity may be pricked to the point that you may want to visit the country and get a better feeling on the ground .
Being an astute investor you will want to check out some of the general indicators that the country is growing economically and that you will be able to find the right caliber of local labor that would make a venture into the country worthwhile .
You will pick from the business magazines the quaint ‘ last mile ’ electricity connectivity which will imply that the country has such an advanced electricity distribution level that they are now concentrating on fully connecting the whole country .
Digging further you will find out that there are mega dam electricity production projects that are supposed to enhance the supply to the national grid and that Kenya aims at being the hub of manufacturing in the region .
Checking the map of Kenya will reveal to you that apart from the various lakes in the country , two major rivers traverse the country and this can only mean that the essential life supporting water is plentiful and readily available .
Quite impressed you will then read that Kenya has upgraded from a meter gauge slow rail network to a standard gauge fast train and this can only mean that the country is on the right path and correctly anticipating its future role as the hub leader .
Now really impressed you will discover in an obscure business magazine on investment opportunities in Africa an article about the plans to dual the five hundred kilometer road connecting the Kenyan port to the capital city which is also the manufacturing and financial center of Kenya .
Tucked in a corner of another magazine you find out that Kenya is actually building another port in the country that will be connected by rail to Uganda and beyond and will even have an oil pipeline from the oil rich South Sudan .
A casual check will indicate that the country has five international airports and that can only mean that in
Rhombus
CONCRETE