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The Federation of Euro-Asian Stock Exchanges
FEAS Marketing Toolkit Summary
On April 10, 2020, continuing #StayHome #WithFEAS initiative, FEAS organized a special webinar for FEAS members and their staff, held by FEAS Deputy Secretary General Armenuhi Hovakimyan.
A global pandemic, how should your organization react to this? Are your project managers ready for managing crisis situations? Project Management Before and During Crisis from A to Z.
With COVID-19 sending everyone inside, most of us are wondering what to do with our free time at home. Instead of getting lost in the sea of scary news and predictions, turn your attention back to work. With many events going digital globally, and so many more resources already available online, now is the time to get ahead and bolster your skills. FEAS organized FEAS Webinars series to help you boost your skills or learn new ones.
We are all in this together, so let's make the most out of this quarantine period.
Monitoring of stock exchange data and information on Bloomberg terminal
This time FEAS Deputy Secretary General Armenuhy Hovakimyan was speaking about the report on “FEAS Member Exchanges Data on Bloomberg”.
This project would have been impossible to accomplish without the help and support of Ms. Sallianne Taylor , Global Manager at Bloomberg LP .
Thanks for your help, looking forward to our further cooperation!
In October 2019, Federation of Euro-Asian Stock Exchanges published the “Marketing Toolkit
Summary” aiming to show the available marketing tools for Stock Exchanges to raise the
awareness of capital markets in the country.
In addition to the first publication, Federation of Euro-Asian Stock Exchanges continues extending the research and goes much deeper exposing the importance of marketing of other
capital market player’s brand awareness. The marketing development of overall capital markets in the country will come with the development of each player’s marketing strategy. This report is based solely on the available marketing tools for the Regulatory Bodies (hereafter: Regulator).
The usage of these tools will bring a long term impact on the capital market in general. The immediate results may not be recorded, but in the long term, the tools will have their strong impact. These tools will also give substantial understanding on global marketing trends and their usage in the capital market, also some specific cases and examples where these tools are being used.
By implementing research and analyzing its results this toolkit is, therefore, aiming to partially fill the gap left by research and possible analysis.
This Toolkit can be used by individuals working in the Regulators, communication teams working within these companies, media representatives, outsource financial marketing companies, and
other individuals working in the industry.
In 2020, FEAS Secretariat published “FEAS Marketing Toolkit Summary: Regulator’s Edition” paper: the continuation of the previous “FEAS Marketing Toolkit Summary: For Stock Exchanges”
paper.
This Marketing Toolkit is designed to support Capital Markets Regulatory Bodies (Regulators) to improve capital market visibility, promote strong Capital Market image in the country/region, and attract people to trust, work and invest in the capital market. The Marketing Toolkit includes an overview of marketing goals, as well as strategic priorities and the necessary action steps that will help meet the promotional and educational goals, which can also be considered as a part of financial literacy promotion.