A guide to Ring Automotive retail bulbs
INTRODUCTION
Ring Automotive is the leading European brand in vehicle lighting , auto electrics and car accessory products selling to over 70 countries worldwide .
For almost 40 years Ring has been developing and pushing the boundaries in vehicle lighting technology . Ring supply bulbs for all automotive vehicles including motorcycles , agricultural and plant equipment . Ring offer the most comprehensive range of bulbs from the smallest panel bulb through to industry leading performance headlamps .
From the first twin blister packs to award winning Performance Halogens which includes Xenon Ultima , the first bulb to put up to 120 % more light on the road , we have constantly innovated to ensure our customers are first to market .
PASSIONATE ABOUT QUALITY
Major investments in our quality procedures have resulted in Ring being the only UK company to have a fully equipped lighting laboratory on site . Our CCD ProMetric Light Imaging Photometer measures light levels at over 1.5million points , giving us a superior assessment of lighting products . This together with compliance with ECE Regulation 37 means our customers can be confident when selling Ring products and an ever expanding portfolio of OE and OES customers is testament to our commitment to quality .
LIGHTING HAS TWO FUNCTIONS it helps you see but it also helps other road users see you . Lighting is therefore a safety critical component .
Did you know ?
Faulty bulbs account for
19 %
of all MOT failures
in the UK have ignored a faulty brake light 1-in-9Drivers
Over
1 million vehicles have one or more headlight bulbs missing
SALES TIP :
Checking the headlamp alignment is now part of the MOT Inspection . Poor quality bulbs will often need to be replaced .
FAQs
Q :
Only one headlight is faulty , should I change them both ?
A :
Bulbs should be replaced in pairs . If a bulb has failed and it is one of a pair of lights eg , headlamps or brake lights , replacing both will give consistent light output between the corresponding lamp units . It will also save you maintenance time . If one bulb has failed , it is likely that the bulb in the other unit will fail shortly .
TWIN PACKS
Blister packing is the perfect solution for fast moving retail bulbs . Twin packs offer convenience to the consumer as often bulbs will need to be replaced in pairs .
SALES TIP :
You can boost your profitability by stocking twin packs , not only do these offer increased revenues from the same space but offer enhanced margins too .
UPGRADE YOUR CUSTOMERS TO THE RING RANGE OF PREMIUM RETAIL BULBS
LONG LIFE BULBS
For high mileage drivers or those who require fewer bulb changes the Ring range of Long Life bulbs meets both needs . Special filament technology and advanced gas formulations produce a life that is up to three times longer than a standard bulb , at a price that is extremely competitive .
RAPID RESPONSE BULBS
PERFORMANCE HALOGENS
High luminosity and faster light up create an extra safety margin from rear collisions . Following drivers are able to see a vehicle fitted with Rapid Response much sooner than a vehicle with standard bulbs .
PROFIT BOOSTER With a higher retail price point revenues and margin are both enhanced .
SALES TIP : For every Xenon Ultima sold it can double your profits
Improving the performance or the look of vehicle headlamps has never been easier . Ring ’ s range of performance halogen bulbs offer today ’ s motorist the opportunity to improve the performance of their lighting with no added technical changes to their vehicle . Ring has always been at the forefront of improving vehicle lighting and its award winning ranges speak for themselves . The flagship Xenon Ultima range continues to outperform its competitors and provide an astonishing 120 % more light on the road . If it is looks you are after , then Ring has a range of styling bulbs that will make a vehicle stand out from the crowd . Ring Xtreme Blue creates a light that is closer to daylight than a standard bulb and the very latest addition to the range Xenon Look 2 with its high colour temperature creates the HID effect in a standard headlamp unit . Need support in getting the best out of your retail displays ? Ring offers merchandising solutions to suit all types of store , from large retail display planograms individually prepared for store , through to wall mounting and counter top display units . All designed with one objective in mind , to maximise the return for your business .
Ring Automotive Limited + 44 ( 0 ) 113 213 7389 + 44 ( 0 ) 113 231 0266 autosales @ ringautomotive . co . uk www . ringautomotive . co . uk