FD Insights Issue 6 | Page 48

to implementation and installation, as well as storage virtualisation and high availability. IBM Power: Next-generation applications for big data and analytics and cognitive computing are providing unprecedented insights into opportunities, threats and efficiencies for organisations to discover new revenue sources, develop personalised customer experiences, such as personalised medicine, and improve the communities in which we live. Built as an open platform for choice (industry standard Linux, AIX and IBM i), Power Systems provides flexibility and choice for organisations of all sizes to turn massive volumes of raw data into actionable business insights. IBM PureFlex: IBM PureFlex System, part of the IBM PureSystems family of expert integrated systems, delivers the value of an integrated system but with flexibility and choice to fit your business need. The new IBM PureFlex System Express and Enterprise models can be configured to deploy the cloud your way. In addition, they include the latest Compute and Networking technology from IBM that allows increased performance and simplified management to increase your overall IT efficiency. Johan Trauernicht IBM HW Storage, Power and PureFlex Product Manager Johan ‘Joe’ Trauernicht Role: Product Manager for IBM HW Storage, Power and PureFlex What Sets First Distribution Apart First Distribution has a national distribution infrastructure and an incredibly solid record in the supply of the IBM brand, having been an IBM distributor for 19 years and having won multiple awards in this area. I think it’s safe to say that we dominate this space in the industry! We make sure to build close relationships with our business partners, assisting them in relationship-building with vendors to achieve great pricing and product delivery for their customers. Where Do You See Your Brand in the Next 12-18 Months? I believe we’ll be seeing consistent growth in the IBM Storage, Power and PureFlex products as well as making the IBM brand the most sought-after name in the industry. Brand: IBM Hardware Bio: I have been in the IT industry since 2000, and since 2012 have been representing IBM at First Distribution. An Overview of Your Brand or Product, and Its Inherent Strengths and Features IBM Storage: Presently First Distribution offers a comprehensive range of IBM storage infrastructure solutions. Through years of experience and many levels of certification, we have acquired a strong expertise in this area. We have a full service offering, from design and configuration, FIRST DISTRIBUTION 46 | www.firstdistribution.co.za