| software focus
Tania Draper,
First Distribution’s
IBM Software Brand Manager
“We’re seeing software develop to the point now where
we can use the strength of
computers to analyse and interpret data in order to really
enhance business profitability.”
tured, in motion and at rest. Big data
holds valuable insights that can transform a business.
Predictive Analytics
First Distribution’s IBM Software Brand
Manager Tania Draper emphasised
the strength of IBM’s Business Analytics portfolio, saying “We’re seeing software develop to the point now where
we can use the strength of computers
to analyse and interpret data in order
to really enhance business profitability.
Studies have also shown that organisations that apply analytics generally
outperform their peers. IBM offers a
really strong set of analytics products
which tap into all types of information, empower people to explore and
interact with that information, optimise
decisions and provide insights from all
perspectives and time horizons.”
most profitable directions with timely,
reliable insights, scenario modeling
and transparent and timely reporting.
But without analytics, big data is just
noise.
Discover subtle patterns and associations and develop and deploy predictive models to optimize decision-making.
Analytical Decision Management
Empower workers and systems on the
front lines to get the most out of every
customer interaction and improve
outcomes.
Risk Analytics
Make risk-aware decisions and
achieve profitable growth with smarter
risk management programs and methodologies.
These include:
Regulatory Compliance
Business Intelligence
Harness the data explosion, meet
your organization’s needs for flexible
business intelligence deployment
options and satisfy user expectations
with powerfully simple analytics you
can’t outgrow.
Performance Management
Guide management strategy in the
Sustain profitability and improve decision making while keeping pace with
increasing regulatory demands.
Turn Data and Analytics into
Competitive Advantage
The amount of data in the world is
growing every second, and taking on
more forms—structured and unstruc-
Running analytics on a wide range of
existing data combined with new data
sources gives a more vivid picture
of your business and the forces that
affect it.
Three things you must get right...to
transform your business, using big
data and analytics:
1. Build a culture that infuses analytics
everywhere. Empower all employees
to make data-based decisions, instead
of relying on instinct and past experience.
2. Be proactive about privacy, security
and governance. Ensure that the data
being analyzed is safe, secure and
accurate.
3. Invest in a big data and analytics
platform that is tuned to the task of
handling all types of data and analytics, regardless of form or function.
Tania concludes: “If you’re interested
in Business Intelligence or in Analytics
and the effect it can have on your business, get in touch with First Distribution. There are some really great
products out there, and we’d love to
show you around.”
27 | www.firstdistribution.co.za