FD Insights Issue 4 | Page 17

Foretelling The Future First Distribution’s Cloud and Hosting Business Unit Manager, Kevin Derman, gazes into his crystal ball and forsees five major trends for the MSP Market for 2014. s it gets towards the end of the year, one always tends to start to take stock of your business performance over the previous 12 months. Did the plans and opportunities evolve as you thought they would? Did we miss any opportunities that we should have seen when we planned at the start of the year? At the same time, it’s a great opportunity to think about the year ahead. Where will the opportunities be, and are we adequately geared in order to take advantage of them? A 3. With this in mind, I put my thinking cap on, and came up with what I consider to be a list of the top five trends which we will see for Managed Service Providers for 2014. 4. Local is Still Lekker Local MSPs will continue to see growth and dominate the share of enterprise services in our market. The reason behind this is the fear, the lack of understanding of regulations involving data sovereignty, the POPI act and the high bandwidth costs we still have in our country. MSPs should capitalise on this window of opportunity to gain customers and delight them with their service offerings. Specialisation and Consolidation Fuelled by a continued move from CAPEX to OPEX, the consumer’s drive for BYOD (Bring Your Own Device), and by a proliferation of offerings designed for the MSP market, my prediction is that we will continue to see growth rates in excess of 20% in this segment of the market. Microsoft has stated that their SPLA licensing model is growing at five times the rate of their Open License model, demonstrating the trend towards this licensing model. MSPs need to continue to evolve their businesses to stay ahead of the curve. It is no longer an option to build your offering only on a hosted mail solution or hosted CRM platform. Customers are now demanding a menu of options to suit their business needs. Flexibility and agility in this market will be rewarded with longevity. Dealing with multiple companies for multiple solutions requires energy and additional cost, and hence there will be a strong move away from the multiple partner strategy. Those who do not evolve will most likely be acquired, as there is much value in their customer base, presenting a lower cost of acquisition for these customers. 2. 5. 1. Growth Demystification of the Cloud Forbes recently stated that when people were asked what ‘The Cloud’ is, only 16% could adequately explain the concept. This is not surprising, as ‘Cloud’ is not a re ????????)??????????????????????????????????????????????)????????????????????????????????????????????????+?a ????d?????????????????????????????????????????)????????? ????????????????????5MA????????%P)???????????????????????????????????????????????????)??????????????????????????????????()5M@????? ?????? ???????()%???????????????????????????????%P?????????????????????????????????????????????????????????????)????????????%P??????????????????????????????????????????????????????????????????????????Q??????)??????5M@????????????????????????????????????????)??????????????????????????????????????????????????)???????? ??????????????????5MA??????????????????)????????????????????????????????????????????)????????????????????????]???????????????????)5MA?????????????????????????????????????????????????)???????????M5?????????????????????????????????????????????????????????????????((???????????????????????????((0