Avaya Names First Distribution as Distributor in South Africa and the SADC Region
Distribution partner adds solutions for customer and team engagement to its world-class vendor portfolio
First Distribution , South Africa ’ s leading distributor for datacentre , enterprise and cloud solutions , announced today it has been appointed as a distribution partner in South Africa and the SADC region for Avaya , a global leader in business communications , software , systems and services . The two companies will focus on making Avaya ’ s innovative technology available as cloud-based or hosted offerings across the region .
Avaya provides solutions and services for unified communications and collaboration , contact centre and customer experience management and networking , to public-sector organizations and enterprises of all sizes . Avaya is the only company specializing in simplifying complex business communications , built on open and mobile software platforms and supported by a robust underlying networking infrastructure . Thus , Avaya is uniquely placed to help organizations of all sizes in Africa drive digital transformation strategies .
First Distribution will work with cloud service providers and managed service providers to build out Avaya ’ s Unified Communications-as-a-Service , Contact Centre-as-a-Service , and Video-as-a-Service offerings and make them available as local offerings across the region . First Distribution will also offer the complete range of Avaya solutions , including Avaya ’ s innovative networking and wireless offerings .
Along with its hosted business , First Distribution established the first cloud-services brokerage in South Africa in 2014 , with First for Cloud , which enables resellers to sell best-ofbreed cloud services to their end-users .
First Distribution Managing Director , Debbie Abrahall , said : “ First Distribution welcomes Avaya to our portfolio of best-of-breed products and solutions . As the worldwide
leader in team engagement solutions based on unified communications and collaboration technologies , Avaya makes a great fit for us in terms of what they offer as well as the calibre of their products , solutions and global organisation . We look forward to working with them closely in the future .”
Danny Drew , Managing Director , South Africa , Avaya , said : “ As Africa looks to play a greater part in the global economy , Avaya is helping organizations across the region to meet their digital transformation challenges . By working with First Distribution , we can build the ecosystem to help enterprises leverage our solutions , make our offerings available in the model they want , and help them to achieve transformation at their own pace and path .”
Maryka Absil , Distribution and Midmarket Lead , South and Southern Africa , Avaya , said : “ First Distribution allows us greater coverage and accessibility through their traditional distribution channel as well as through the new channels , First for Cloud and First Distribution ’ s successful Hosting aggregation models make available to us . We are excited to help build this new channel and successfully explore the opportunities it holds for both First Distribution and Avaya .”
For more information on First Distribution ’ s range of Avaya solutions , please contact Richard Logan on ( 011 ) 540 2640 or avaya @ firstdistribution . co . za .
05 | www . firstdistribution . co . za