FD Insights Issue 12 | Page 22

Into Africa First Distribution’s new General Manager for Africa is Brett Stevens, a dynamic businessman who has over 20 years’ experience in dealing with business strategy and operations in the continent. Brett believes that Africa is a dynamic, thriving place in which to do business - a continent where no day is ever the same. Here he explains why SA-based distributors tend to struggle in Africa, and his approach to doing business in the region. 20 | www.firstdistribution.co.za