FCS Financial: One Hundred Years July 2016 | Page 25

few people had funds of their own to capitalize the new associations. The Great Depression was still in full force and many did not have the $5 cash (approximately $90 in today’s money) required to purchase an initial share of “B” stock. Those who did were frequently brought to the front of the meeting room and tapped to serve as a director. The next challenge was hiring qualified managers from a population that had little business experience or education. Of the more than six hundred managers selected for offices across the country during 1933–34, 43 percent were employed at less than $100 per month. Only sixty managers in the entire system were paid more than $175 per month. Training schools were established for managers, directors, inspectors, loan committees, bookkeepers, and other employees to teach them the ins and outs of the Production Credit System, how to meet the members’ credit needs, efficiency in operations, and how to build and maintain good relationships with members. Many were unfamiliar with the cooperative concept and had to become accustomed to referring to their customers as “members” instead of “borrowers.” Up to this point, most short-term lenders based the amount of loan they would make to a farmer on the amount of money they could recover from the sale of personal property the farmer offered as collateral. The Production Credit Association changed all that and collateral was no longer the end-all, be-all for the decision-making process. Instead, they arrived at their decision by evaluating the man himself, examining his financial position and progress as a farmer, the farm’s repayment capacity, and the purpose of the loan. Only then was collateral examined as part of the equation. The purpose of the loan included an evaluation of the amount a farmer should borrow for a particular purpose and whether or not his use of the funds would contribute to repayment of the loan. In other words, the purpose was evaluated depending on whether it was an absolute necessity to keep the farm operating, a justifiable need, or just a desire. They realized however enticing a new piece of equipment might be, they would not be doing the farmer a favor if its purchase meant he might lose his crops, his liv estock, or his Getting Underway 21