FCS Financial: One Hundred Years July 2016 | Page 78

The BioStar
The now familiar green BioStar, closely resembling
a lucky four-leaf clover, was launched in 1985
(according to farmcreditnetwork.com) to portray
Farm Credit as a strong, unified national network
ready to meet the challenges of a changing and
competitive financial industry. The BioStar is a
symbol of progress and commitment consisting
of five visual elements: three leaves, a root system,
and a star. The leaves represent the three types of
lending done by the Farm Credit System—longterm, intermediate-term, and short-term. The roots
represent the member-borrowers, and the star
represents light and direction.
For Chad McCollough, loan officer in the
Chillicothe office, the BioStar has a simpler, yet no
less meaningful, interpretation o f this plant-like
symbol. “The roots help us to remember our own
roots, where we’ve come from, while keeping
our eye on our growth,” he said. “That’s where the
future is.”

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Selected References