Globalisation
This continuous growth of the
mass market isn’t looking to
slow down anytime soon, due to
our consumer driven society,
that’s why Zara has 2,100 stores
located in leading cities across
88 countries adding another 77
stores in 2015 because of this
high demand (Rae, Philipkoski,
and Alexander, 2016). In order
for us to understand how we
got to this point, we need to
understand Globalisation, and
how it makes our buying habits
so unsustainable. Globalisation
has profoundly restructured
the world economy, global
culture, and individual daily
lives. Nowhere are these changes
more profound than in the way
fashion is produced, marketed,
sold, bought, worn and thrown
away. It’s the increasingly closer
integration of countries and
people of the world, brought
about by the breakdown of
barriers to the flow of goods,
services, capital and knowledge.
(Globalisation - clothing and
fashion, 2009) This break down of
barriers is important to consider,
when researching sustainability
and ethics, as it’s globalization
which allows brands to
use cheap manufacturing in
sweatshops and use factories
for dyeing in countries where
more water pollution is allowed
by their government. It’s also
globalisation which allows
consumers to order the cheaper
products at a click of a button,
off websites like EBay, with no
thought into where it’s coming
from, how many thousands o