FBC MOLLY MACAULAY 1 | Page 5

Introduction The fashion industry is always evolving to meet consumers ever growing demands, whether that be getting their products on to the next big celebrity or imitating this seasons designer catwalk pieces and getting them to high street as soon as possible. But is fashion getting too fast and have we as consumers lost touch with our clothing, and the effect this has on our world? This report discusses the importance of sustainability and ethics in the mass market, combined with how this sector is saturated with fast fashion, filled with a wear it once mentality and possible solutions to help our dwindling natural resources. Page 2.