Overall the research shows Ethical and sustainable clothing in the mass market fashion industry is much needed but brands have already begun to take action which can give us hope for
the future. As H&M’s CEO Karl-Johan Persson said, “In order to remain a successful business,
we need to keep growing and at the same time respect the planetary boundaries”, this is such an
important statement because if we carry on being such a demanding consumer driven society
we will not only continue the growth of ethical issues such as child labour and unbelievable low
wages people cannot survive on but it could be as soon as 2050 when we have used up all of our
planets resources, and simply out grow our own planet, all in the name of fashion.
Overall the research shows Ethical and sustainable clothing in the mass market fashion industry is much needed but brands have already begun to take action which can give us hope for
the future. As H&M’s CEO Karl-Johan Persson said, “In order to remain a successful business,
we need to keep growing and at the same time respect the planetary boundaries”, this is such an
important statement because if we carry on being such a demanding consumer driven society
we will not only continue the growth of ethical issues such as child labour and unbelievable low
wages people cannot survive on but it could be as soon as 2050 when we have used up all of our
planets resources, and simply out grow our own planet, all in the name of fashion.
Conclusion
Overall the research shows Ethical and sustainable clothing in the mass market
fashion industry is much needed but brands have already begun to take action which
can give us hope for the future. As H&M's CEO Karl-Johan Persson said, "In order to
remain a successful business, we need to keep growing and at the same time respect
the planetary boundaries", this is such an important statement because if we carry
on being such a demanding consumer driven society we will not only continue the
growth of ethical issues such as child labour and unbelievable low wages people
cannot survive on but it could be as soon as 2050 when we have used up all of our
planets resources, and simply out grow our own planet, all in the name of fashion.
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