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10.5.4 OTHERS (ROW) 114 11 COMPETITIVE LANDSCAPE 116 11.1 OVERVIEW 116 11.2 MARKET RANKING ANALYSIS: SEMI AUTONOMOUS AND AUTONOMOUS VEHICLE MARKET 117 11.3 COMPETITIVE SITUATION & TRENDS 118 11.4 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 119 11.5 PRODUCT LAUNCH 119 11.6 EXPANSION 120 11.7 JOINT VENTURES & AGREEMENTS 120 11.8 MERGERS & ACQUISITIONS 121 12 COMPANY PROFILES 122 (OVERVIEW, PRODUCTS AND SERVICES, FINANCIALS, STRATEGY & DEVELOPMENT)* 12.1 VOLKSWAGEN AG 122 12.2 DAIMLER AG 125 12.3 NISSAN MOTOR COMPANY LTD 128 12.4 ROBERT BOSCH GMBH 131 12.5 CONTINENTAL AG 134 12.6 GOOGLE INC. 137 12.7 CISCO SYSTEMS, INC. 139 12.8 DELPHI AUTOMOTIVE PLC 140 12.9 TESLA MOTORS 143 12.10 VISTEON CORPORATION 145 *Details on Overview, Products and Services, Financials, Strategy & Development might not be