F&B Magazine Vol.2 | Page 11

Insight Asia ASEAN Update Halal Business Potential In Indonesia G lobally, estimated 1.2 to 1.57 billion Muslims populate the world, 60% of the populations live in Asia in countries such as Malaysia, Indonesia, Brunei Darussalam, Pakistan and Bangladesh. Indonesia has the world’s largest Muslim population with approximately 88% of its 235 million country population, while 12% of its population is non-Muslim with religion of Christian, Catholic, Budha and Hindu. It’s a potential market for Halal products. The increasing awareness of Muslim consumers on their religious obl