Food
Update
Insight
Asia
Source: Asia Food & Beverages Report
5 KEY TRENDS AFFECTING
F&B INDUSTRY IN 2018
‘
I
n 2018, we have identified 5 major trends that will have significant
impact on the food and beverage industry in general.
Major food manufacturers need to
be conscious of these trends when
developing their products as these trends
will affect their marketing strategies
Major food manufacturers need to be conscious of these trends
when developing their products as these trends will affect their
marketing strategies when reaching out to consumers. Modern
consumers are getting more sophisticated in terms of their shopping
behaviour, and with growing disposable incomes, higher literacy
rates and growing power of internet communication, consumers
become fully-aware of their surroundings translating to higher
demands and expectations on the products that they purchased.
,
Shoppers believe that clean ingredient lists and clean packaging
should go hand-in-hand. It is important to have a ‘clean’
packaging’ to deliver taste and freshness without preservatives
and to protect nutritional content.
The 5 key trends that we have
identified for 2018 are as follows:
Finally, a food or beverage product need to have the proper
certifications in order to communicate authenticity and establish
trust. For example, if we look into halal certification, Malaysia’s
halal certification by Jakim continues to be high