F&B Insights Asia Magazine Issue3 F&B Insights Asia Magazine Issue3 | Page 6

With the nature of consumer demands placing emphasis on lifestyle behaviour based convenience that has become more unique; online distribution with increased access to specific goods; and goods production consistent with specific demand creation are channels that are in line with the income increase guidelines of nations with Innovation Economy 4.0, on the basis of lifestyle based demand creation with introduced innovations, creativity, cultural diversity in culture and sources of raw materials, or local consumption that would help create food industry competitiveness. In order to make the business of food service and product able to be designed in line with specific consumer groups, the food ingredients industry is considered the key to bringing about varieties and specialty of functional foods, which such innovative food products can be distributed in the context of the world market.   It can be said that the food ingredients industry represents a food industry platform, in which technologies are employed to give agricultural raw materials added values and make them functional raw materials for product design and quality management in terms of smell and flavour, texture, freshness and appearance, for which technology innovations are required in production. Generally food ingredients are grouped by operating functions i.e. nutrient or pharmaceutical additives; acidity controls; colour and odour additives; emulsifiers, stabilizers and thickeners; handling of foam bubble creation and reduction; humectants; antimicrobial preservatives; and food cultures. These raw material food ingredients produced an industry that would expand, increasing the values of agricultural commodities and being a key element that serves as a basic component to innovative food products which, with creativity and local uniqueness incorporated, become distributable in the world market. With that, growth in the industrial groups of functional food ingredients has ensued in terms of value chain creation, accommodating 4.0 model economic growth for agricultural and food industries in Thailand and ASEAN region, with innovations based on biodiversity of available raw materials. ‘ In order to make the business of food service and product able to be designed in line with specific consumer groups, the food ingredients industry is considered the key to bringing about varieties and specialty of functional foods, which such innovative food products can be distributed in the context of the world market. , 6