F&B Insights Asia Magazine Issue3 F&B Insights Asia Magazine Issue3 | Page 16

Insight
Asia
**Source:
Global
Update
Published on
November 11th, 2016
MINTEL ANNOUNCES SIX KEY GLOBAL
FOOD AND DRINK TRENDS FOR 2017
M
intel, the world’s leading market
intelligence agency has today (Friday
11th November 2016) announced the six
key trends set to impact the global food
and drink market – highlighting ingredient
and food and drink product trends set
to make an impact over the coming
year. 2017 will be a year of extremes,
from “ancient” products including grains,
recipes, practices and traditions to the use
of technology to create more and better
tasting plant-enhanced foods.
Expect to see a rise in both “slow” and
“fast” claims as well as more products
designed to help people calm down before
bedtime, sleep better and restore the body
while they rest. Opportunities will exist for
more products to leverage the reputation
of the tea category and use chamomile,
lavender and other herbs in formulations
as a way to achieve a sense calm before
bedtime. There will also be a valid excuse
for nighttime chocolate indulgence. In 2017
and beyond, expect to see more of the
unexpected, including fruit snacks made
with ugly fruit and mayonnaise made with
the liquid from draining chickpeas, which
has been dubbed aquafaba.
Looking ahead to 2017, Mintel’s Global
Food and Drink Analyst Jenny Zegler
discusses the top food and drink trends set
to impact global markets.
16
‘
In 2017
and beyond,
expect to see
more of the
unexpected
,