F&B Insights Asia Magazine Issue3 F&B Insights Asia Magazine Issue3 | Page 13

The following is a
brief summary of
recent investment
activities by several
beverage firms in
Thailand:
Company :
Serm Suk
(subsidiary of Thai Beverage)
Investment Activity :
It will start exporting its Est cola to
Malaysia by end-2016. It also plans to
step up local marketing to bolster sales
of sports drinks and other products
in Laos, Cambodia, Myanmar and
Vietnam. It aims to raise exports to
20% of total sales by 2020 from 10%
presently. SermSuk will spend about 500
million baht ($14.4 million) to expand
production lines at plants in Khon Kaen
Province, in Thailand’s northeast, and
Surat Thani Province in the south, aiming
to turn the plants into export bases.
Company :
Malee Group
Investment Activity :
One of Thailand’s largest juice
producers. It has set up a joint
retail venture in the Philippines with
a domestic firm in 2015. Now, it is
considering similar joint-ventures In
Indonesia and Myanmar. Malee
projects exports to double its sales
from 2015 to 2018 to reach Bt 10 billion
(US$285 million).
Company : Company : Company :
Investment Activity : Investment Activity : Investment Activity :
Tipco Foods
Another major juice producer which
is setting its sight on the Philippines
market. It hopes to lift exports to 25%
of total sales by expanding its sales
channels over the next 5 years.
Thai Beverage
Ichitan Group
It has disclosed interest to buy Vinamilk,
Vietnam’s largest dairy producer. In
2012, it bought over Singapore’s Fraser
& Neave (F&N) for US$8.77 billion.
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A major RTD tea producer which aims
to expand to Indonesia.