FB Astaxanthin-Market-by-Source-Plant-Yeast-Microbes- | Page 8

11.3.7 ASTASUPREME 106
11.3.8 ASTAMARINE 106
12 REGULATIONS GOVERNING THE ASTAXANTHIN MARKET 107
12.1 OVERVIEW 107
12.2 NORTH AMERICA 107
12.2.1 CANADA 107
12.2.2 U.S. 108
12.3 EUROPEAN UNION (EU) 108
12.4 MAJOR PATENTS 109
13 COMPETITIVE LANDSCAPE 110
13.1 INTRODUCTION 110
13.2 VENDOR DIVE ANALYSIS 110
13.2.1 VANGUARDS 110
13.2.2 INNOVATOR 110
13.2.3 DYNAMIC 111
13.2.4 EMERGING 111
13.3 COMPETITIVE BENCHMARKING 112
13.3.1 PRODUCT OFFERING (FOR ALL 22 PLAYERS) 112
13.3.2 BUSINESS STRATEGY (FOR ALL 22 PLAYERS) 113
*Top 22 companies analyzed for this study are – BASF SE (Germany), Koninklijke DSM N.V
(Netherlands), Fuji Chemical Industries Co., Ltd (Japan), Cardax, Inc. (U.S.), BGG (Beijing Ginko
Group) (U.S.), Igene Biotechnology, Inc. (U.S.), JX Nippon Oil & Energy Co. (Japan), Valensa
International (U.S.), Otsuka Pharmaceutical (Japan), Cyanotech Corporation (U.S.), Viva Naturals
(U.S.), Algatechnologies (Israel), Piveg Inc. (Mexico), Regenurex Health Corporation (Canada),
Core Products Europe Ltd (U.K.), Atacama Bio Natural Products S.A. (Chile, South America),
BlueOcean NutraSciences (Canada), Divis Laboratories Ltd. (India), Spec-Chem Industry Inc
(China), NutraMarks, Inc (U.S.), Supreme Biotechnologies NZ Ltd (NZ), FENCHEM BIOTEK
LTD. (China)
14 COMPANY PROFILES 114