Sponsors – and why they’re so important
Even though circuit powerboat racing can be
considered as one of the cheaper forms of motor
sport, we all know that it still isn’t what you might
call ‘cheap’.
So where do you start if you want to take up the
sport? You’ve gone to your local club, had a go in
the training boat and decide you want to start
racing. You can afford to purchase a second-hand
boat and engine but you’re going to need some
sponsorship to start racing.
Or maybe you are already racing but you want to
get a more competitive rig or move up a class.
So where have all the sponsors gone? If they’ve
actually gone anywhere. Motor sport and
sponsorship have been intimately linked for long
enough to realise that one definitely needs the
other, especially at the upper end of the sport.
Sponsorship isn’t sat there waiting for you. You
have to let prospective sponsors know you are
there and what you and your sport can offer them,
which would entice them to part with their hardearned cash. Many prospective sponsors haven’t
even heard of circuit powerboat racing but that
doesn’t mean they wouldn’t be interested. It’s for
the one looking for the money to make the
presentation that will impress a sponsor, much
like a job interview.
So are sponsors hard to find? To some extent you
could blame the economic climate, although that
doesn’t appear