Fashionline Magazine FASHIONLINE. No. 099 | Page 23

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Mercedes-Benz Fashion Week Russia
held within the Consumer Electronics Show – a grand annual international exhibition of consumer electronics .
The Festival of Folk Artistic Crafts – ‘ Russian Art Heritage ’, organized by the Russian Fashion Council and the Ministry of Industry and Trade , made an important addition to the runway shows . For three days a dedicated area of the Manege Central Exhibition Hall was turned into a stylized art space of the Russian artists ’ grand workshop .
“ The elements of folk designs may become a source of growth and a distinctive feature of our fashion ,” said Dmitry Kolobov , Director of the Department of Socially Conscious Industries ’ Development in the Ministry of Industry and Trade . During the Fashion Week the ‘ Russian Art Heritage ’ area became a place where designers and folk artistic crafts masters were meeting . Over two hundred apparel and accessory designers visited the event in three days , including the Mercedes-Benz Fashion Week Russia participants . Not only numerous master-classes gave the visitors an opportunity to learn something new , but they also created a rare chance to see the craft artists ’ work in progress .
The platform of Mercedes-Benz Fashion Week Russia was used for the ‘ St . Petersburg , the Center of Fashion and Textile Industry ’
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project presentation . The concept had been developed by the St . Petersburg City Administration Committee on Business and Consumer Market Development , and was presented in Moscow by Elgiz Kachaev , Chairman of the Committee .
Famous International fashion illustrators Jae Suk Kim , Sasha Spring , and Veronica Kemsky visited Mercedes-Benz Fashion Week Russia shows to capture the event ’ s brightest moments . The Fashion Week ’ s backstage was decorated with their works from the previous seasons . Creation of illustrations with the augmented reality tools was a new experience for the guests .
Media success This season ’ s MBFW Russia broke many records . Over 50 thousand guests visited the event ; more than 40 thousand new photos with an official MBFW Russia hashtag were uploaded to Instagram in five days . All the shows were broadcasted live on 150 websites and on dozens of pages in VK and Facebook . The overall stats have not been summarized yet , but it is known already that via only one of the channels – the Fashion TV Facebook page with 4 million subscribers – live feeds from the Manege runways were watched by 2 million people all over the world . FL