Fashion Wanderer - Marketing Campaign 1 | Page 20

Customer Profile

This is Eddie Austin, he is a 24 year old post graduate who graduated a year ago from Nottingham Trent University with a first in BA Hons Media and Film & TV. After living in Nottingham for 3 years for University, he has recently emigrated to America when he has started working for a film production company. Eddie’s goal is to make makes movies and be in the film and arts industry.

Most of Eddie’s friends are in the Media, Arts or Fashion industry and he loves to bounce off of their creativity and passion for the topics. Eddie’s favourite band are Oasis but he also loves new bands such as the DMA’s. Eddie loves to socialize with his friends at pubs and gigs and loves the nightlife in London. He appreciates all kinds of music as he believes it is a way of artists expressing their imagery.

Eddie also adores films and art, he believe they work well together. His favourite film is Avatar because of the pure skill that went in to making it. Eddie can also play guitar and piano as he has had lessons from a very young age. He also loves photography as he believes the eye of a camera can catch so much more than the eye of a human. Eddie also loves to keep up to date with the fashion industry as he believes it is important for the industry he works within.

Before University, Eddie lived in Bath with his Dad and two younger sisters. Eddie’s mum lives in Cornwall and he loves to visit her when he comes back from the U.S.