Fashion Wanderer - Marketing Campaign 1 | Page 18

Customer Profile

This is Jessica Barnett, she is a 19-year-old student who is in her first year of University studying Fashion Marketing and Communications at the London College of Fashion. After graduating with a first, Jessica wants to become an editor at a magazine or online tutorial website.

All of Jessica’s friends are in to fashion or art and either study or work within this industry. She loves to listen to alternative music such as the band called Floppy Circus but also loves the like of Ed Sheeran and classics like Beyoncé. Jessica has an amazing group of friends who all love to shop and socialise with cocktails at bars rather than clubs. Jessica hates grime and rap music as she feels it’s not music and more shouting, but she appreciates other music taste.

Jessica adores photography and travelling and is obsessed with Instagram and Snapchat rather than Facebook. Editing photos and reading paper magazines such as Vogue and online websites are how she fills her spare time. Getting inspiration from Instagram and Pinterest, Jessica loves fashion and is passionate about creating amazing outfits and shops from the likes of Zara and Asos as they offer a broad range of fashionable clothes that are on trend. Her other hobby is her blog, she loves to write about where she has been and what she has been wearing. Using websites such as WGSN, The Business of Fashion and YBD, Jessica uses them for inspiration.

Jessica when not at University lives in Suffolk with her family but has always wanted to live in the city ever since a young age. She is close with her siblings and her parents and loves visiting them when she isn’t at University.