Victoria Magrath is the creator of Inthefrow, with her PHD in fashion, an ambassadorship with L'Oreal Paris and a huge and ever expanding global audience, Inthefrow is the one of the most successful fashion blogs in the UK.
Inthefrow was established in 2012 when Victoria was completing her Fashion PHD and her career and a Fashion Marketing Lecturer at the University of Manchester. Inthefrow aims to offer readers and followers the latest on Fashion, Beauty, Lifestyle, Travel and Food that she comes across in her daily life. In the first six months of Inthefrow being created, Victoria won the Company Magazine Best Newcomer Blog award and then later in that year she won the award for Best Established Blog. In both 2016 and 2017, Victoria was nominated for a Glamour Woman of the Year Award and won Best Fashion Blog in the Vuelio Blogs Awards for two consecutive years. Victoria success has grown with her followers which now accumulatively across all social medias have hit a huge 1.77 million.
One of Victoria's career highs was becoming an ambassador for L'Oreal Paris in 2017 and starring in the Princes Trust Campaign to champion confidence in Young People and careers. To add to this Victoria also became an ambassador for the huge beauty retailer, Feelunique and in Autumn of 2017 she saw herself become a face of Hugo Boss Watches and Ted Baker. Over Victoria's incredible five years she has also worked on projects with popular and established brands including Burberry, Dior, Hugo Boss, Guerlain, Giorgio Armani, Emporio Armani, Balmain Eyewear, Bvlgari, Givenchy Beauty, Coach, MCM, Viktor and Rolf, Luisa Via Roma, Paige, Ted Baker, Maje, Vestiaire Collective, ghd, Thomas Sabo, Monica Vinader, Tiffany, Nike, Charlotte Tilbury, Folli Follie, Dyson Hair, HP, Google, Olympus, Erborian, Clarins, SK-II, ASOS, Topshop, Nars, Selfridges, Farfetch and Reiss.
Victoria has a huge following especially on Instagram and Youtube where she posts phtos and videos of her latest blogging trips, Fashion Weeks and Coffee dates. Her recognisable silver hair is her most defining characteristic as well as her passion and enthusiasm for the industry and her job. It is clear to see that Victoria loves her job and her partner Alex, who is probably more known as her personal photographer. Victoria's love for premium travel, beauty, food and fashion are all emulated throughout her photographs, her writing and her videos. Her social media is a hub that she has created for people to love and enjoy and to inspire those who aspire to be in this industry.
"her followers which now accumulatively across all social medias have hit a huge 1.77 million"