Bedroom Fashion
From ideas found in bedrooms to well-known stockists, emerging labels inspired by sportswear and streetwear and changing up the fashion industry.
Known as "bedroom-brands" a new wave of designers are being released in to the industry. Started at home by ambitious entrepreneurs with little retail or design experience, these brands are overcoming their humble beginnings to create an established name and a winning product that's on trend and has the backing and support of social media.
Modelled on Instagram by gym-honed social media stars, athleisure and sports inspired brands such as Gym King and Sik Silk are being stocked by popular highstreet brands like ASOS, Topman and Topshop.
"The 16-to-24-year-old consumer is heavily influenced by social channels, such as Instagram, and other stimuli, like reality TV stars," explains agent and Just Consultancies co-founder Juls Dawson.
From bedroom to boardroom - these young entrepreneurs are creating a new craze that stockists seem to love.