Leading their market,
People Tree, founded by Safia Minney, have been recognised for their breakthroughs in ethical fashion and have won multiple awards because of this. These awards include the Soil Association Certificate for the first integrated organic supply chain in the developing world, the High Street Fashion Week's Eco Warrior Award, Cosmo's Best Ethical E-tailer Award and a collaboration with Emma Watson which won them the Observer Ethical Fashion Award. From their growing popularity, these awards would not have been possible without their supportive loyal returning customers who believe in what the company do, this has enabled People Tree to drive their profits without impacting the environment whilst still being able to produce affordable fashion.
Being sustainable is People Tree's core value, even within production this is taken into consideration. Although their garments are designed in London, they use organic and fair-trade cotton which is grown in India. To decrease the amount of impact farming the cotton makes on the planet, farmers in India avoid using pesticides and fertilisers to protect themselves and their environment. As well as being sustainable throughout their production, People Tree also encourage customers to be sustainable with the after care of their garments, recommending washing all clothes on a 30-degree wash to save energy and stress the importance of recycling clothes and how these can both help the planet. People tree claim that they have been sustainable for 26 years and they're still counting and have even featured in Vogue for their achievements which shows how recognisable they are as a sustainable brand.
People Tree also address the ethical impact of fashion and the production of fashion. They are committed to be an example of transparency with ethics in every aspect of their business. Their goal is to supply customers with products that are of good quality with friendly and efficient services that empower customers to participate and appreciate fair trade. People Tree's priority is to support producer partners' efforts towards economic independence and control over their local environment and community. The brand primarily works with fair-trade cotton farmers, producers, garment workers and artisans in the developing world to create a new type of ethical fashion business. People Tree's ethical awareness has also been recognised and they were the World's first company to receive the World Fair Trade Organisations Fair Trade product mark and the Best Organic Textile Product at the Natural and Organic Products Europe awards. As well as this, People Tree won the ethical consumer magazines top 5 ethical fashion brands and ethical business award at the Better Society Awards. With all of this recognition as an ethical company, it supports People Tree's core values about being sustainable and ethical yet selling clothes that can be worn on a catwalk.
As a brand People Tree are above most brands when it comes to ethical and sustainable fashion and this is what makes them so unique within this industry. Having that edge on other brands means that People Tree are able to stand out and this is what helps them solidify their brand and make a profit whilst not negatively affecting the planet or people that work for them.
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