For our pop up we can't be sure who our target audience will be , it has to appeal to all audiences. The premium items we will have in store will be useful to interest people to come in but the high price points of these items may be off putting when it comes to customers purchasing.
We noticed while visiting the store there were videos and pictures explaining what the charity does and where the money will go. This is something we wanted to reflect in our pop up store as we found it encouraging for consumers to understand about the charity. There were also hashtags displayed around the store, this is also something we wanted to do in our pop up as it encourages shoppers to share images of the store or of their purchases on social media. A strong hashtag is important for the social media presence of the store and is something we plan to share on the FRA instagram and hope students share too.
Something I noticed when visiting the Traid store was that it felt slightly overwhelming due to the quantity on items on display. Each rail was so full it became hard to browse with out it being hard work. Our pop up will be smaller so we shouldn’t have as much stock but I think it will be important to not overwhelm our consumers. The layout of the store is fundamental to a consumers experience if they feel the store is over crowded it may put them off even looking. The VM of our store will be crucial to the success of our store, the mannequins need to be dressed in our key items so our shoppers can see the outfits put together and imagine themselves wearing them.
Traid is working to reduce clothes waste across the UK, they turn waste into funds and resources to reduce the environmental impacts of our clothes. Traid are focusing to educate the population about the impacts of textiles on the environment and to encourage people to make more sustainable choices. Traid have over 1,500 charity banks, charity shops and offer a home collection service, this helps to divert 3,000 tones of clothes from landfill every year.