Fashion promotion: Real life example retail & PR report | Page 10

Charlotte Tilbury is releasing a new app , the release event will be held at the Cellar door on the 9th December . As a brand we want to launch an app in which not only can you browse the products and buy them directly but also use the same software that we have installed in the Westfield centre so as you can see any makeup look on you before you buy it .
VIP Launch party We would like to invite you the the release event at the Cellar door , this is before the app is available to the public for download on the 10th December . Once downloaded yourself and the public will be able to complete a makeover and post it on the app and receive a free goody bag . There will be drinks and snacks available at the bar at the launch event .
About the App The app once downloaded allows you to take a photo of yourself and then use that photo and try on the 10 iconic looks from Charlotte Tilbury . Once you have decided the look that you want then you can purchase either the whole look or just certain pieces from the look directly from the store . You can also browse the whole Charlotte Tilbury store and purchase products or even book in for make overs at your local stores . Once purchased the app will allow you to watch a video teaching you how to apply the makeup so as you can get the look you chose .
Quote “ I am so excited to bring a new platform to the Charlotte Tilbury brand and allow customers a new experience in buying . I can ’ t wait to see what the public think of the app and can ’ t wait to see everyone ’ s final makeover looks ” - Charlotte Tilbury
Contact Details Hannah Doughty Email : hannahmdoughty @ gmail . com Phone : 07939265514