How the Miniskirt Made Fashion History
The miniskirt, made popular thanks to designer Mary Quant in 1964 in London, was still in full rage at the beginning of the decade.
From mature (plaid) minis to the eye-catching brightest of dyed suede or patchwork styles, there was a marvelous mini for every woman by 1970.
While not its true inventor, we can thank Quant’s boutique for first spreading viral word of the mini (which she amusingly named after her favorite car) to the trendy teens of London’s mod fashion culture whom shopped there.
While these Swinging’ London teens wore the flirtatious styles in rebellion against fashion’s old guard, it was only once designers like André Courrèges, Yves Saint Laurent and Rudi Gernreich introduced their own versions of the miniskirt to the runways that fashion media and the general public began to take notice and want a version of their own, no matter their age.
By 1970 women chose who they wanted to be and if they felt like wearing a mini skirt one day and a maxi dress, midi skirt or hot pants the next day – that is what they did.
Miniskirts – ’70s Fashion Trend
How the Miniskirt Made Fashion History
The miniskirt, made popular thanks to designer Mary Quant in 1964 in London, was still in full rage at the beginning of the decade.
From mature (plaid) minis to the eye-catching brights of dyed suede or patchwork styles, there was a marvelous mini for every woman by 1970.
While not its true inventor, we can thank Quant’s boutique for first spreading viral word of the mini (which she amusingly named after her favorite car) to the trendy teens of London’s mod fashion culture whom shopped there.
While these Swingin’ London teens wore the flirtatious styles in rebellion against fashion’s old guard, it was only once designers like André Courrèges, Yves Saint Laurent and Rudi Gernreich introduced their own versions of the miniskirt to the runways that fashion media and the general public began to take notice and want a version of their own, no matter their age.
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