Other Popular Trends:
Nylons
Swing Skirts
Hats
Platform Pumps
Menswear as Women Wear
Sweaters
Sportswear
Top Trends of the 1940s:
Early 1940s, floral prints were popular
Mid-1940s: Atomic or geometric prints became popular
As rationing hit full force, alternative cheaper dresses were created. The idea of function became prominent. A simple, understated shape was seen with the use of simple fabric
Suits became a popular item for women during this era. The look became so prevalent it was even seen as acceptable for brides.
The military look became popular with square padded shoulders and nipped-in waists
Sequins and beads also became popular in evening wear since they were never rationed